In this day and age, almost everyone I know who owns a business uses different types of gooseneck lighting or any commercial lighting reflector to keep their signage or billboards illuminated all night long. It is one way of letting the public know that the particular store, mall or commercial establishment is still very much in business. However, one should not just use any ordinary commercial lighting. It should also be artistically made to attract more customers to visit your store. Moreover, it should be a commercial lighting fixture that will surely stand out above the rest considering the large number of competitors in the business world.
As a customer myself, I would visit a store or a shopping mall like Del Amo Fashion Center in Torrance, California, USA because it is highly recommended by the public. It should also offer the best price for its product and their customer service should be commendable. But first and foremost, the store, shopping mall or any commercial establishment must have a great marketing strategy such as advertising with the use of social media, television, radio, newspapers and magazines, billboards and the likes to catch the attention of prospective buyers. These commercial establishments must also be attractive to the eye of the prospective buyers like me. In this regard, lighting fixtures such as the gooseneck light shade, emblem shades, warehouse lights and the likes play a major role in drawing the prospective buyers or would be customers to the store. The brighter, fancier and more colorful the lights are, the more attracted we become.
It is quite a challenge to the lighting designers of every lighting manufacturers to come up with a not-so-ordinary lighting fixtures that will keep customers like us fascinated. It is quite amazing that how commercial lighting fixtures can have that “hypnotic effect” that will draw us towards the store.
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